Climate-Positive Development

Sounds Right

We advance approaches that reduce environmental risk while generating opportunities for growth.

The Challenge

Conservation efforts often face difficulties securing long-term funding, while the cultural sector remains an untapped force for environmental action and investment.

The Solution

Axum partnered with the Museum for the United Nations (UN Live) and EarthPercent to launch Sounds Right, a global music initiative that recognizes the value of nature and channels music royalties into conservation. The team refined the impact model, designed fund governance, identified ecosystems for focus, and engaged artists and music industry partners across Africa.

The Impact

Sounds Right is pioneering a new way for the creative sector to support conservation by using music's global influence to inspire collective action and generate sustainable funding for nature.

What We Do

Our Initiatives

AHFIA

Alliance for Health Financing in Africa (AHFIA)

Transforming Healthcare Financing for a Sustainable Future

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Elimu-Soko

Innovation reaches learners when it can work through the public system.

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SITU

An African-led platform for initiatives working on complex public and market challenges.

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All Initiatives

The intersection of
inclusion & prosperity.

Through extensive research, consultations, and collaborations, we help shape a future that is inclusive, environmentally responsible, and economically vibrant.